Out of a total audience of nearly 259 million unique U.S. digital media users, fully 94% (243.6 million) visited a property owned by Alphabet Inc. (NASDAQ: GOOGL) in February. That’s 75% of the entire U.S. population of more than 322 million.
The unique U.S. audience for online video totaled 233.9 million in February, and Google-owned sites attracted over 182 million, or nearly 77%. Based on a U.S. population of 318.9 million, almost 57% of all Americans viewed a video at a Google site in December.
The total unique visitor count includes both desktop and mobile platforms and both home and work locations. The online video count comprises home and work locations only for desktop computers and does not include advertiser videos. The numbers were reported Monday by comScore based on the company’s Media Matrix and Video Matrix analytics programs.
Trailing Google in the overall unique digital media count are Facebook Inc. (NASDAQ: FB) with 206.5 million visitors and Yahoo! Inc. (NASDAQ: YHOO) with 204.4 million. Microsoft Corp. (NASDAQ: MSFT) posted 201.3 million unique visitors, the only other company to attract more than 200 million viewers to its various sites.
Among the other top online video sites are second-place Facebook with 81.1 million unique visitors and Yahoo with 58.2 million.
Rounding out the top 10 multi-platform digital media properties in December are Amazon.com Inc. (NASDAQ: AMZN) with 171.8 million unique visitors, AOL with 166.3 million, Comcast Corp. (NASDAQ: CMCSA) with 152.4 million, CBS Interactive with 148.2 million, Apple Inc. (NASDAQ: AAPL) with 141.6 million and Mode Media with 137 million.
Only one traditional retailer made the top 50 list. Wal-Mart Stores Inc. (NYSE: WMT), ranked 22nd with 87.9 million unique visitors.
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