To keep customers coming in when the new Apple (AAPL) 3G iPhone comes out, probably in June. AT&T (T) will cut prices on the current model by as much as $200.
According to Fortune," AT&T is preparing to subsidize $200 of the cost of a new iPhone, bringing the price down to $199 for customers who sign two-year contracts."
Recent research from Changewave indicates that the lack of a 3G product is the primary reason that customers don’t like the current iPhone.
Apple and AT&T could both run into inventory trouble. There is no guarantee that a large price cut will clear out the old 2.5G units.
Someone still may be left holding the bag.
Douglas A. McIntyre