Sony Corp. (NYSE: SNE) has had almost no success in the handset and smartphone sector since it bought out joint venture partner Ericsson. Based on the products it showed at the Consumer Electronics Show, that will not change.
Instead of a direct assault on the Samsung Galaxy S III and Apple Inc. (NASDAQ: AAPL) iPhone 5, it released a phone that can sit under water for a long time without any damage. It is hard to say why that is a practical advantage.
Sony’s launched a new smartphone, the Xperia Z, that it says can be dunked in the bath for half an hour or more without experiencing any ill effects.
It is based on a quad-core Snapdragon S4 Pro processor and also has a five-inch 1080 x 1929 HD display and 13-megapixel camera, and — thanks to Sony’s Bravia TV division — can record high dynamic range (HDR) video.
It’s compatible with 4G LTE, and an NFC chip allows it to stream content to Sony TVs when it’s tapped against the remote control. Similarly, when it’s used to play music, tapping it on a Sony speaker switches the song to that instead.