You may or may not have heard of Millward Brown, but you might not be surprised who they ranked as the world’s top brand: Apple Inc. (NASDAQ: AAPL) took the pole position in 2012. Millward Brown’s 2012 BrandZ Top 100. The study took into consideration the following: Value, Renewal, Relevance, Reputation, Reimagine, Brand Contribution, Personality, Harder BRICs, Disruption, Technology, Digital, Health & Wellness, and Entitlement
Of the top brands, the following came in after Apple:
2. International Business Machines Corporation (NYSE: IBM)
3. Google Inc. (NASDAQ: GOOG)
4. McDonald’s Corporation (NYSE: MCD)
5. Microsoft Corporation (NASDAQ: MSFT)
6. Coca-Cola Corporation (NYSE: KO)
7. Marlboro of Altria Group Inc. (NYSE: MO)
8. AT&T, Inc. (NYSE: T)
9. Verizon Communications, Inc. (NYSE: VZ)
10. China Mobile Limited (NYSE: CHL)
11. General Electric Co. (NYSE: GE)
The ‘Top Riser” from 2011 to 2012 was Facebook, Inc. (NASDAQ: FB) with a 74% rise
The full Millward Brown study on these brands gets broken down into segments such as industry, brand growth, geographic, and sectors.
JON C. OGG
Sponsored: Want to Retire Early? Here’s a Great First Step
Want retirement to come a few years earlier than you’d planned? Or are you ready to retire now, but want an extra set of eyes on your finances?
Now you can speak with up to 3 financial experts in your area for FREE. By simply clicking here you can begin to match with financial professionals who can help you build your plan to retire early. And the best part? The first conversation with them is free.
Click here to match with up to 3 financial pros who would be excited to help you make financial decisions.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.
Editors' Picks
