Because of its exposure to mortgage-related securities, shares in E*Trade (NASDAQ: ETFC) have fallen from a 52-week high of $25.79 to $3.63. Over the last six months, shares of rivals Schwab (NASDAQ: SCHW) and TDAmeritrade (NASDAQ:AMTD) are relatively flat.
The value of the discount brokerage arm of E*Trade may be more greater than many investors think.
In the most recent Barron’s survey of the best online brokers, E*Trade received a better total score that either Schwab or TDAmeritrade and did substantially better than those companies in the categories of "range of offerings", "trading technology", and "costs". Those things are worth a great deal to retail customers. They are great leverage for the eventually value of the firm if one of its rivals wants to make an offer.
Douglas A. McIntyre
Essential Tips for Investing: Sponsored
A financial advisor can help you understand the advantages and disadvantages of investment properties. Finding a qualified financial advisor doesn’t have to be hard. SmartAsset’s free tool matches you with up to three financial advisors who serve your area, and you can interview your advisor matches at no cost to decide which one is right for you. If you’re ready to find an advisor who can help you achieve your financial goals, get started now.
Investing in real estate can diversify your portfolio. But expanding your horizons may add additional costs. If you’re an investor looking to minimize expenses, consider checking out online brokerages. They often offer low investment fees, helping you maximize your profit.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.