Apple Takes March US Smartphone Market Share From Samsung
May 7, 2015 by Paul Ausick
Besides Apple, the main beneficiary of the lower market share for Samsung was LG Electronics which saw its share rise by 0.4% to 8.4% of the total U.S. smartphone market. HTC also posted a small gain of 0.1% to nab 3.8% of the market. Motorola’s share slipped 0.2% to a market share of 5%.
The data is contained in the latest report on the U.S. smartphone market from comScore and is based on a three-month average for January, February and March compared with the three-month period that ended in December 2014.
On the operating system (platform) front, Google Inc.’s (NASDAQ: GOOGL) Android dropped 0.7% share in the three-month period to post a total of 52.4% of the platform market. Apple gained 1% share during the period, and now holds 42.6% of the platform market. Microsoft Corp. (NASDAQ: MSFT) slipped by 0.1% to post a 3.3% share, while BlackBerry Ltd. (NASDAQ: BBRY) lost 0.2%, posting a 1.6% share.
The top five smartphone apps in the comScore survey were Facebook Inc. (NASDAQ: FB), YouTube, Google Play, Google Search and Facebook Messenger. The list is unchanged from November. Pandora Radio from Pandora Media Inc. (NYSE: P) rose from eighth- to seventh-place behind Google Maps and Gmail dropped from seventh to eighth. Instagram finished ninth and Apple Maps rounded out the top ten.
Facebook’s social media app reaches 69.5% of all smartphone users who are at least 18 years old. YouTube’s reach slipped to 555.9%, Google Play dropped to 51.5%, and Google Search slipped to 50.6% reach. Facebook Messenger now reaches 49.8% of the mobile app audience, down 1.4 points from its February total.
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