Trendforce has released its smartphone production figures for the first quarter. Apple Inc.’s (NASDAQ: AAPL) numbers dropped substantially, both sequentially and year over year. Apple was not alone. Smartphone production overall dropped to a 10-year quarterly low. (These are the 25 biggest product flops of the past 10 years.)
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Production for the industry in the first quarter was 250 million units, which was down 19.5%. Apple can brag that it had the smallest year-over-year decline among major manufacturers. It dropped to 53.3 million, down just 11.9%. However, quarter over quarter, it was a collapse of 27.9%.
Apple’s chief global rival, Samsung, had an increase of 5.5% compared to the previous quarter. It hit 61.5 million units “thanks to the launch of its Galaxy S23 series.” Its year-over-year drop was 16.7%.
Samsung’s market share for the quarter was 26.4%, while Apple’s was 21.3%.
The news is very bad for Apple. Its shares are near an all-time high. In the most recently reported quarter, Apple had revenue was $94.4 billion. iPhone revenue was the largest of all Apple’s devices, with revenue of $51.1 billion.
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