Consumer Products

Yeti Gears Up for IPO

Yeti has filed an S-1 form with the U.S. Securities and Exchange Commission (SEC) for an initial public offering (IPO). No pricing details were given in the filing. Although the offering was valued up to $100 million, this number is usually just a placeholder. The company intends to list its shares on the New York Stock Exchange under the symbol YETI.

The underwriters for the offering are Merrill Lynch, Morgan Stanley, Jefferies, Baird, Piper Jaffray, Citigroup, Keybanc, William Blair, Raymond James and Stifel.

This is a rapidly growing designer, marketer and distributor of premium products for the outdoor and recreation market. The brand promise is to ensure each product will deliver exceptional performance and durability in any environment. By consistently delivering on this promise, the company believes that it has built a following of passionate and engaged consumers, ranging from serious outdoor enthusiasts to individuals who value products of uncompromising quality and design.

The company maintains an active roster of Yeti Ambassadors, a group of world-class hunters, anglers, rodeo cowboys, barbecue pitmasters and outdoor adventurers who embody the brand.

Yeti also directly engages with its consumers by sponsoring and participating in a variety of events, including sportsman shows, outdoor festivals, rodeos, music and film festivals, barbecue competitions, fishing tournaments and retailer events. The company believes its innovative consumer engagement reinforces the authenticity and aspirational nature of its brand and products across its expanding consumer base.

In the filing, the company detailed its finances as follows:

The broadening demand for our innovative and distinctive products is evidenced by our net sales growth from $89.9 million in 2013 to $639.2 million in 2017, representing a compound annual growth rate, or CAGR, of 63%. Over the same period, operating income grew from $15.2 million to $64.0 million, representing a CAGR of 43%, net income grew from $7.3 million to $15.4 million, representing a CAGR of 21%, Adjusted Operating Income grew from $16.3 million to $76.0 million, representing a CAGR of 47%, Adjusted Net Income grew from $8.0 million to $23.1 million, representing a CAGR of 30%, and our Adjusted EBITDA increased from $21.8 million to $97.5 million, representing a CAGR of 45%.

Yeti intends to use the net proceeds from this offering for working capital and general corporate purposes.