Comscore has released data that say that 33 million people researched presciption medications on the internet in Q3. That is up 18% from the same quarter last year.
More important for Big Pharma, 31% of people found the web information by way of an online marketing campaign. Twenty percent got to the information using a search engine.
The top treatment categories researched were bipolar illness, depression, cholesterol, insomnia and acid reflux. In other words, right in the Big Pharma’s big revenue drugs sweet spot.
Put “biploar” into Google. No drug marketing on the first results page. The search for ‘insomnia” brings up a couple of drugs.
Did someone tell Pfizer?
Douglas A. McIntyre can be reached at [email protected]. He does not own securities in companies that he writes about.
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