McDonald’s (MCD) 5 AM Start Time
July 27, 2007 by Douglas A. McIntyreMcDonald’s (MCD) is pushing to open all of its store at 5 AM on the premise that people are getting up earlier and earlier to get to work or care for children. The move is a good one. The additional labor costs are probably modest, but the competitive advantages could be substantial.
McDonald’s same store sales have been running in the 6% to 8% range recently and earnings have taken off. The company’s stock trades at a mult-year high.
But, because it has over 31,000 stores around the world and an especially high concentration of retail outlets in the US, it must keep introducing programs that will give it an end over other companies that offer coffee and food for breakfast, particularly Burger King (BKC) and Starbucks (SBUX).
McDonald’s appears to be continuing to differentiate itself from competition by doing whatever its takes to bring in new customers. It has changed it menu and some of its stores are open 24 hours.
Soon, the company will set up an automated system to call all of its customers at 4 AM so that they can start their days early.
Just kidding.
Douglas A. McIntyre
Sponsored: Want to Retire Early? Here’s a Great First Step
Want retirement to come a few years earlier than you’d planned? Or are you ready to retire now, but want an extra set of eyes on your finances?
Now you can speak with up to 3 financial experts in your area for FREE. By simply clicking here you can begin to match with financial professionals who can help you build your plan to retire early. And the best part? The first conversation with them is free.
Click here to match with up to 3 financial pros who would be excited to help you make financial decisions.