Sirius (SIRI): Getting Subscribers Is Getting Harder

July 31, 2007 by Douglas A. McIntyre

Sirius (SIRI) reported second quarter results, including a 51% increase in revenue from the year ago quarter to $226.4 million, and strong subscriber growth of 561,493 new subscribers during the quarter driving ending subscribers to over 7.1 million.

The company’s net loss improved by 44% to ($134.1) million, or ($0.09) per share, for the second quarter of 2007, from ($237.8) million, or ($0.17) per share, for the second quarter of 2006.

    SIRIUS issued the following guidance for the full year 2007:

    — Total revenue approaching $1 billion
    — More than 8 million subscribers at year-end
    — Average monthly subscriber churn of approximately 2.2% – 2.4%
    — SAC per gross subscriber approaching $100

However, monthly subscription revenue dropped to $10.24 to $10.62 year-over-year, a sign of discounting and churn rose from 1.8% to 2.1%

Douglas A. McIntyre