Implications of Online Ad Inventory Glut–on AOL, Yahoo, and Start-Ups
August 7, 2007 by Douglas A. McIntyreThe Post’s Holly Sanders notes the trend that scorched AOL, Yahoo, CNET, and other major online display-ad companies this quarter (i.e., everyone but Google): the wide availability of cheaper advertising inventory elsewhere. The trend is helping MySpace, Facebook, and the ad networks, which don’t have high prices to protect, while putting pressure on the big dogs. Contined here
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