Google Gets CNN

August 28, 2007 by Douglas A. McIntyre

Google (GOOG) has signed an exclusive deal with Time Warner’s (TWX) CNN to use the search engine’s AdSense advertising program for text-based ads.

According to GOOG: "Through this collaboration, the AdSense service places contextually relevant ads alongside CNN.com content, allowing both small and large advertisers to target CNN.com specifically and connect with high quality content and traffic. Under the terms of the deal, Google will serve as the exclusive provider of auction-based text advertisements throughout CNN.com."

One question is whether GOOG paid any up-front money or a guarantee to get the exclusive.

Douglas A. McIntyre