comScore Clarifies Its Google Click Comments (GOOG)
February 29, 2008 by Douglas A. McIntyreGoogle (NASDAQ: GOOG) is seeing a stock recovery after comScore (NASDAQ: SCOR) put out a clarification on its blog today. We received an email from comScore a short while ago confirming that link.
Here is what you will want to key on first: "While we do not claim that these concerns are unwarranted, we believe a careful analysis of our search data does not lend them direct support. More specifically, the evidence suggests that the softness in Google’s paid click metrics is primarily a result of Google’s own quality initiatives that result in a reduction in the number of paid listings and, therefore, the opportunity for paid clicks to occur."
Google shares were down as much as $10 today and on last look shares were almost positive for the day.
At $473.00, it is still at the lower-end of the $437.00 to $747.24 trading range over the last 52-weeks. Shares were north of $500.00 before the data killed the stock on Monday.
Jon C. Ogg
February 29, 2008
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