McDonald’s: Cheap Eats Win Again
April 21, 2010 by Douglas A. McIntyre
The appeal of McDonald’s (NYSE: MCD) cheap, quality food can never be underestimated even as the economy emerges for a recession that drives people to inexpensive restaurants.
Revenue at the fast food company rose 10% in the first quarter to $5.6 billion. Stringent cost controls helped by special operating items moved the firm’s operating income up 20% to $1.64 billion.
Global comparable sales increased 4.2%, with the U.S. up 1.5%, Europe up 5.2% and Asia/Pacific, Middle East and Africa up 5.7%. The number of obese people in America must have hit a saturation point.
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