24/7 Wall St.

Americans do not merely love their favorite and most cherished brands, they love them. Consumers love Apple. They love the Mustang. They love Starbucks, and they once loved The Dallas Cowboys.

Brand loyalty involves emotions as much as it does the logical reasons people become loyal to products. These are the primary forces that allow the best brands endure. Times change and so do brand features. The best brands evolve and change with the people to whom they are important. It is as much an art as a science to consistently find the right mixture or price, design, and features.

24/7 Wall St. looked at a number of famous brands which have been among the most important in America.  We chose from this list ten brands which were highly regarded and to which millions of people had strong attachments. We then identified those which had fallen from the status of most loved brands to that of also-rans, if they were even still existing brands at all.

Here is the list of brands Americans no longer love:

1. Chrysler

Chrysler has been one of the preeminent auto brands in the US since it was founded in 1925. The No. 3 American car company went into Chapter 11 in 2008.  The firm had flirted with bankruptcy in 1979.  The turnaround of the company by Lee Iacocca was one of the great business stories of the last several decades. The company lost some of its identity in 1998 when it merged with Daimler and the German firm took de facto control of management. That year Chrysler had about 17% of the US car market and sold 2.6 million cars and light trucks. Chrysler will be fortunate if it can sell one million cars in America this year. Chrysler is once again being managed by a foreign company, Fiat, which gained operational control as part of the bankruptcy.