Amazon (AMZN): Kindle Sales Rise 4X From Last Year

November 28, 2011 by Douglas A. McIntyre

Amazon.com (NASDAQ: AMZN) said sales of its Kindle soared on Black Friday.

In a press release, the largest e-commerce company said:

Black Friday  was the best ever for the Kindle family and the popular Kindle Fire  remained the bestselling product across all of Amazon since its   introduction 8 weeks ago.

The company added:

“Even before the busy holiday shopping weekend, we’d already sold millions of the new Kindle family and Kindle Fire was the bestselling  product across all of Amazon.com. Black Friday was the best ever for the Kindle family – customers purchased 4X as many Kindle devices as they  did last Black Friday – and last year was a great year,” said Dave Limp,  Vice President, Amazon Kindle. “In addition, we’re seeing a lot of customers buying multiple Kindles – one for themselves and others as  gifts – we expect this trend to continue on Cyber Monday and through the holiday shopping season.”

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