Estee Lauder Falls on Increased Ad Spending (EL)

February 3, 2012 by Paul Ausick

Cosmetics maker Estee Lauder Cos. Inc. (NYSE: EL) reported earnings about as expected this morning, but lowered its fiscal third quarter guidance far below the consensus EPS estimate of $0.41. The company now expects to post EPS next quarter of $0.28-$0.32.

For the full 2012 fiscal year ending in June the company expects to post EPS of $2.16-$2.23, a little short of the consensus estimate of $2.26.

Lauder plans to increase its advertising spending in the third quarter by about $80 million, which will cost shareholders about $0.14/share in earnings. The company also noted that its fourth quarter is where its “investment spending” was the heaviest for the prior fiscal year.

Shares are down about -3.5% at $56.79 in a 52-week range of $40.76-$60.37.

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