Why Starbucks Is Shutting Hundreds of Cafes in the Middle of a Comeback

A modern Starbucks coffee shop building from an outdoor, slightly low-angle perspective. The building has concrete pillars, light-colored corrugated roofing, and an upper level with glass railings and outdoor seating visible through the glass. A large white sign with raised dark green letters spells 'STARBUCKS COFFEE' across the top. In the foreground on the right, a freestanding circular green and white Starbucks logo sign is prominently displayed. A palm tree is also visible on the right side.

Starbucks is closing hundreds of cafes while customer traffic is climbing, which raises an uncomfortable question about just how badly the chain misjudged its own expansion.

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