Business And Financial Website Numbers

September 10, 2007 by Douglas A. McIntyre

Nielsen/NetRatings has released its numbers for the major US financial websites.

Yahoo! (YHOO) Finance remains in first place with over 16.8 million unique visitors in August. Time per person spent on the site is over 23 minutes, also the highest among the top 20 financial destination. In time spent, Wall Street Digital is second at over 22 minutes.

Among online business magazine properties, Forbes remained in first place with over 9.1 million unique visitors. Fortune is combined into CNN Money. BusinessWeek.com falls well behind at just under 2.8 million unique visitors.

Douglas A. McIntyre

Online versions of magazines and news service websites tend to lag other financial properties in terms of minutes spent per month. Forbes, Bloomberg, BusinessWeek, and Reuters all come in under six minutes.

Top Online Financial News and Information Destinations for August 2007
Brand or Channel Unique Audience (000) Time Per Person (hh:mm:ss)
Yahoo! Finance                        16,844 0:23:35
MSN Money                        12,297 0:19:13
AOL Money & Finance                        10,077 0:16:58
Forbes.com                         9,136 0:05:18
Wall Street Journal Digital                         8,445 0:22:39
CNNMoney                         8,105 0:14:00
Reuters                         6,355 0:05:25
Bankrate.com                         3,977 0:07:20
Bloomberg.com                         3,502 0:05:26
TheStreet.com                         3,491 0:07:50
Motley Fool                         3,369 0:16:32
American City Business Journals Network                         2,821 0:03:22
BusinessWeek Online                         2,796 0:04:15
FreeCreditReport.com                         2,637 0:09:49
About.com Business & Finance                         2,557 0:01:57
Smartmoney                         1,880 0:11:32
USATODAY.com Money                         1,875 0:05:09
FT.com                         1,765 0:03:04
Google Finance 1520 0:16:08
Morningstar 1466 0:19:24