New York Times, Another Slow Ad Month In August

September 12, 2007 by Douglas A. McIntyre

There was some good news for The New York Times Company (NYT) in August. Online revenue at its newspapers grew 28.2%. But, its overall audience was 44.2 million unique visitors in the United States according to Nielsen//NetRatings, up approximately 11% from 39.9 million unique visitors in August 2006. So the real increase in revenue per audience rose about 17%, slower than the industry is growing.

Total New Media Group ad reveue fell 4.6% to $121.5 million.Advertising revenues for The New York Times Media Group increased 0.2%. The drop in ad revenue in media was partially offset by and increase at About.com which rose 27% to $7.2 million.

Douglas A. McIntyre