“Iron Man” Tops $100 Million: Marvel Entertainment (MVL) and Viacom (VIA)
May 4, 2008 by Douglas A. McIntyreMarvel Entertainment (MVL) and Viacom (VIA), parent of Paramount, benefitted as "Iron Man" based on a Marvel comic book character brought in over $100 million.
According to the AP The film also scored overseas with $96.7 million in 57 countries where it began opening Wednesday, putting its worldwide total at $201 million.
The move makes that management at Marvel look brilliant for handling the production of "Iron Man" themselves instead of having it handled by a major studio. Paramount handed distribution.
Douglas A. McIntyre
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