Holiday Weekend Movie Box Office Could Be Another Win for the Transformers
July 3, 2014 by Paul Ausick
The fourth Transformers movie, “Transformers: Age of Extinction,” opened last week on 4,233 screens and pulled in $100 million in the United States and another $101.3 million internationally. There will be no follow-up that even comes close this weekend.
Three films opened on more than 3,000 screens on Wednesday: the horror film “Deliver Us From Evil,” an adventure film titled “Earth to Echo” and a road film featuring comedian Melissa McCarthy titled “Tammy.” None of the three has managed to nab must-see reviews, which will hold the weekend take down even more.
Of the three, “Tammy” from Time Warner Inc. (NYSE: TWX) opened on the most screens, 3,400, and for the five days through Sunday the film is projected to earn about $29 million. For the three-day weekend, “Tammy” is expected to bring in just $19 million. According to Box Office Mojo, the R-rated film earned $1.3 million in Tuesday night previews after receiving uniformly negative reviews.
Sony Corp. (NYSE: SNE) released “Deliver Us From Evil” on 3,045 screens, and the R-rated horror film is expected to post sales of $18 million over the five days and $13 million over the three-day weekend.
Live-action adventure film “Earth to Echo” hit 3,229 screens on Wednesday. The PG-rated movie got mixed reviews and is expected to post box-office receipts of $17 million for the five-day period and $12 million for the three-day weekend.
The big winner for the holiday weekend is expected to be “Transformers: Age of Extinction” again, even though the box-office take figures to fall 60% to around $40 million.
Comcast Corp.’s (NASDAQ: CMCSA) Universal Studios hammered competitors at last year’s Independence Day weekend with “Despicable Me 2,” which grossed $83.5 million for the weekend and $143.1 million from the five-day mid-week opening.
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