Crocs: New Clothing Line Equals New Highs For Its Stock

August 27, 2007 by Douglas A. McIntyre

Crocs. Inc. (NASDAQ:CROX) is trading up at a new all-time high in pre-market activity as the shoe maker is unveiling new product lines today.  The company is using its Crocslite(TM) material for new garments.

The company is unveiling new short sleeve and long sleeve tees for $36 to $40 MSRP.  It is also rolling out new long sleeve and short sleeve woven shirts ith a $54 to $58 MSRP.  The new line for kids will be shorts, pants, and skirts that can all be accessorized and customized with the Jibbitz charms.

Crocs is debuting these new lines at MAGIC Marketplace in Las Vegas this week, and they will be on sale in late October for the holiday sales.  The company said it will also introduce a spring 2008 apparel line for a wider use of its Crocslite(TM) materials.

Shares are trading up 5% at $62.00 in pre-market trading.  The prior high was $61.35.

Jon C. Ogg
August 27, 2007

Jon Ogg can be reached at jonogg@247wallst.com; he does not own securities in the companies he covers.