Holiday Season Online Sales Rise 16% So Far
November 21, 2012 by Paul Ausick
comScore’s chairman noted:
Recent 5-year highs in consumer confidence and early retailer promotions appear to be serving as wind in the sails for the beginning portion of the holiday season, with consumers opening up their wallets early and often. This spending growth also reflects the continuing channel shift to online as consumers increasingly opt for the attractive pricing, convenience and product selection it offers.
Earlier this week we noted that Adobe Systems Inc. (NASDAQ: ADBE) expects online shoppers to spend $2 billion on Cyber Monday alone, an 18% jump over last year’s spending on what has become the busiest online shopping day of the year.
Paul Ausick
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