Best Buy Pushes the iPhone 7 — Hard
September 8, 2016 by Douglas A. McIntyreOf the promotions 24/7 Wall St. noticed for the Apple (NASDAQ: AAPL) iPhone 7, the best and most aggressive was from consumer electronics retailer Best Buy Co. Inc. (NYSE: BBY). After all, it has to compete with iPhones sold by Apple and by the four major carriers: Sprint, T-Mobile, AT&T and Verizon. The carriers will fight tooth and nail to take market share from one another using the iPhone 7 anyway they can.
Best Buy’s offer: First, preorder for delivery on September 9, either at stores or via shipment. Next, don’t forget the new iPhone 7 features. Best Buy presses them hard in its promotion.
The best thing about the promotion is that it draws the customer in with “It’s coming” and “Learn more.” Above those, a simple Apple logo and iPhone 7. Odds are pretty good that people will hit “Learn more.”
Inside, all the features that Apple said were large advantages of the iPhone 7. Repeat what people know. If they watched the presentation, they heard it. If they read almost any media report, they saw it. That is 90% of the promotion.
At the bottom, a chance to compare the iPhone 6 and iPhone 7 families. Best Buy (and probably most retailers), carrier stores and Apple itself have iPhone 6 inventory. They are like 2016 model new cars. Move them out. The 2017 models are coming in, or already have.
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