Most Valuable Stadiums in America

Print Email

13. Staples Center
> Teams: LA Clippers, LA Kings, LA Lakers
> Naming rights cost: $116 million
> Deal term: 20 years
> Starting date: 1999

The Staples Center, built in 1999, is one of the few arenas in the country to house three separate major sports teams under one roof. The NBA’s Lakers and Clippers, and the NHL’s Kings play there, but because of the basketball players dispute, the NHL team had the top billing to itself. In December, however, when the shortened basketball season will begin, the NBA teams finally will join the Kings. In the past 10 years, attendance for all three teams has increased. The stadium also houses an WNBA team, the Los Angeles Sparks. With more than 2,500 sports and entertainment events in its first 10 years of operations, the stadium had more than 38 million visitors. In 2009, Staples extended the rights deal indefinitely. The terms of the deal have not yet been disclosed.

Also Read: An IPO For The Empire State Building

12. TD Garden
> Teams: Boston Bruins, Boston Celtics
> Naming rights cost: $120 million
> Deal term: 20 years
> Starting date: 2005

The building that is now called TD Garden opened in 1995. It is home to two very successful sports franchises with a great deal of history, the Boston Celtics and the Boston Bruins. The Celtics have won more NBA championships than any other team in the league, and the Bruins have the record for the second-most Stanley cups won by an American team. Each team has among the best records in their league over the past decade. TD Bank — the U.S. arm of Toronto-based Toronto-Dominion Bank (NYSE: TD), which serves the New England area and is based in Portland, Maine — bought the naming rights in 2005. The building was called TD Banknorth Garden until the company merged with Commerce bank in 2008. According to the Garden’s website, the complex serves more than 3.5 million people each year.

11. Lucas Oil Stadium
> Team: Indianapolis Colts
> Naming rights cost: $122 million
> Deal term: 20 years
> Starting date: 2008

California-based Lucas Oil Products purchased naming rights in 2008 to the new home of the Indianapolis Colts. The company, which was founded in Indiana, states on its website: “Although the company moved to Corona, California, in 1986, Lucas Oil Products continues to operate a plant in Corydon, Indiana. Forrest Lucas declares that he ‘will always be proud to be a Hoosier.’” The Colts have been one of the most successful franchises in recent years, but after losing star quarterback Peyton Manning before the season opener, the team has yet to win a game this season. The stadium will host the upcoming Super Bowl in February, 2012.

10. Lincoln Financial Field
> Team: Philadelphia Eagles
> Naming rights cost: $139 million
> Deal term: 21 years
> Starting date: 2002

Lincoln Financial, a financial services organization based in the Philadelphia region, bought the naming rights to a new stadium in 2002 for a $139 million, 21-year deal. The field is home to the Philadelphia Eagles NFL team. While the Eagles have not won a Super Bowl since moving into their new stadium, they have had the fourth-best record in the NFL over the past 10 seasons. Since moving to the new stadium, attendance at Eagles games has steadily increased.

Also Read: Will Italy Turn to the IMF?

9. Bank of America Stadium
> Team: Carolina Panthers
> Naming rights cost: $140 million
> Deal term: 20 years
> Starting date: 2004

Bank of America (NYSE: BAC), the second-largest financial institution in the country, is based in Charlotte, N.C., which is also home to the the Carolina Panthers. Naming rights to the Panthers’ stadium were originally owned by Swedish telecommunication company, Ericsson (NASDAQ: ERIC). In 2004, Bank of America purchased sponsorship of the stadium in a 20-year, $140 million deal. The Panthers have had limited success of late, with the 12th-worst record in the NFL between 2001 and 2010. Attendance at the stadium has increased slightly over that time.

8. University of Phoenix Stadium
> Team: Arizona Cardinals
> Naming rights cost: $154.5 million
> Deal term: 20 years
> Starting date: 2006

The University of Phoenix is one of the largest for-profit public education institutes in the country. The stadium bearing the university’s name was completed in Glendale, Ariz. — a city on the outskirts of Phoenix — in 2006. Naming rights were acquired at that time for $154.5 million over a 20-year period. While the University is based in Phoenix, the company has campuses all over the country, and the actual educational experience mostly occurs online. Since the stadium opened, attendance has increased substantially, partially due to greater seating capacity. While the Cardinals made it to the Super Bowl in 2009 as a dark horse candidate, they have otherwise had mixed success since moving to the new stadium.

7. Philips Arena
> Team: Atlanta Hawks
> Naming rights cost: $182 million
> Deal term: 20 years
> Starting date: 1999

Until last year, the Philips Arena held two major sports franchises, the Atlanta Hawks of the NBA, and the Atlanta Thrashers of the NHL. Before the 2011 season began, flagging ticket sales and regular financial losses led the Thrashers to leave the city back to Winnipeg, where they are known as the Jets. This has been a major blow to Philips Electronics (NYSE: PHG). The Dutch company is contractually obligated to continue the $182 million sponsorship deal until 2019. The remaining team, the Hawks, has a below-average record in the NBA, and as long the NBA dispute has not been resolved, there has not been a major sporting event in the stadium since the end of the last season. The Hawks are likely to begin playing again in late December or early January.