32 Huge Brands Pulling Ads From ‘The O’Reilly Factor’

April 5, 2017 by Mike Sauter

“The O’Reilly Factor,” the most popular show on cable news, has turned from moneymaker to potential liability as companies have been pulling their ads in the wake of host Bill O’Reilly’s possible involvement in a number of sexual harassment claims. The New York Times on Saturday reported that Fox News and O’Reilly paid five women a total of $13 million to not pursue sexual harassment litigation against the host.

Following the New York Times investigation, 32 advertisers have so far withdrawn from the top-rated talk show.

Notable among the companies pulling ads are several car manufacturers, including BMW, Mercedes Benz, Hyundai, and Subaru. Personal finance site Credit Karma, drugmakers Sanofi and GlaxoSmithKline, pet food company Ainsworth, men’s shirt seller Untuckit, and online marketing firm Constant Contact are also among companies pulling advertising from the show.

Click here to see the 32 huge brands pulling ads from “The O’Reilly Factor.”

Last summer, company founder and CEO of 20 years Roger Ailes resigned in the face of a wave of sexual harassment allegations. Ailes’ resignation came barely a month after former anchor Gretchen Carlson came forward, claiming Ailes had threatened to fire her unless she agreed to have sex with him.

After Carlson filed suit, 25 additional current and former employees came forward. The group included Megyn Kelly, one of the Fox News’ most popular anchors, who left the network for NBC.

Ailes is widely regarded as the driving visionary force behind Fox’s current format and political tone that — even as it has garnered its share of criticism — has helped popularize the network. Ailes has recognized the value and impact of politically incendiary shows like “The O’Reilly Factor.” When the former Fox chief came under fire, O’Reilly came to Ailes’ defense.

Now, despite support from President Donald Trump, it appears the host may meet the same fate as his former boss.

It would be difficult to overstate the impact the potential loss of “The O’Reilly Factor” could have on the network. In the first quarter of this year, the show pulled in an average of 4 million nightly viewers, its highest viewership totals of all time, breaking the record for a network news program.

Ad spending data came from Advertising Age, an advertising industry observer. All spending figures are for 2015.

Source: ainsworthpets.com

1. Ainsworth Pet
> Ad spending: N/A
> Parent company: Ainsworth Pet Nutrition, LLC
> Industry: Pet food

2. Allstate
> Ad spending: $746.9 million
> Parent company: The Allstate Corporation
> Industry: Insurance

Source: twitter.com/amica

3. Amica Insurance
> Ad spending: N/A
> Parent company: Amica Mutual Insurance Company
> Industry: Insurance

Source: Wikimedia Commons

4. Ancestry
> Ad spending: N/A
> Parent company: Ancestry.com, LLC
> Industry: Internet

Source: Wikimedia Commons

5. Bayer
> Ad spending: $1.19 billion
> Parent company: Capital Group Companies
> Industry: Pharmaceuticals

Source: Courtesy of BMW

6. BMW
> Ad spending: $314.1 million
> Parent company: Bayerische Motoren Werke Aktiengesellschaft
> Industry: Automotive

Source: carfax.com

7. CarFax
> Ad spending: N/A
> Parent company: IHS Markit
> Industry: Information

Source: coldwellbanker.com

8. Coldwell Banker
> Ad spending: N/A
> Parent company: Coldwell Banker Real Estate LLC
> Industry: Real estate

9. Constant Contact
> Ad spending: N/A
> Parent company: Endurance International Group
> Industry: Marketing

Source: twitter.com/creditkarma

10. Credit Karma
> Ad spending: N/A
> Parent company: Credit Karma
> Industry: Personal finance

Source: Eli Lilly and Company / Wikimedia Commons

11. Eli Lilly
> Ad spending: $721.6 million
> Parent company: Eli Lilly and Company
> Industry: Pharmaceuticals

Source: Wikimedia Commons

12. Esurance
> Ad spending: N/A
> Parent company: Esurance Insurance Services, Inc
> Industry: Insurance

13. GlaxoSmithKline
> Ad spending: $948.4 million
> Parent company: GlaxoSmithKline plc
> Industry: Pharmaceuticals

Source: Wikimedia Commons

14. H&R Block
> Ad spending: $275.4 million
> Parent company: H&R Block Group, Inc.
> Industry: Financial services

Source: hyundaiusa.com

15. Hyundai
> Ad spending: $495.8 million
> Parent company: Hyundai Motor Company
> Industry: Automotive

Source: Wikimedia Commons

16. Invisalign
> Ad spending: N/A
> Parent company: Align Technology, Inc.
> Industry: Medical device

Source: Jenny Craig / Wikimedia Commons

17. Jenny Craig
> Ad spending: N/A
> Parent company: North Castle Partners
> Industry: Fitness

Source: legalzoom.com

18. LegalZoom
> Ad spending: N/A
> Parent company: LegalZoom.com, Inc.
> Industry: Technology

Source: Courtesy of Lexus

19. Lexus
> Ad spending: $401.7 million
> Parent company: Toyota Motor Corporation
> Industry: Automotive

Source: mbusa.com

20. Mercedes Benz
> Ad spending: $102.3 million
> Parent company: Daimler AG
> Industry: Automotive

Source: mitsubishicars.com

21. Mitsubishi
> Ad spending: N/A
> Parent company: Mitsubishi Motors Corporation
> Industry: Automotive

Source: careers.orkin.com

22. Orkin
> Ad spending: N/A
> Parent company: Rollins Inc.
> Industry: Pest control

Source: pacificlife.com

23. PacificLife
> Ad spending: N/A
> Parent company: Pacific Life Insurance Company
> Industry: Insurance

Source: Wikimedia Commons

24. Pfizer
> Ad spending: $1.93 billion
> Parent company: Pfizer Inc.
> Industry: Pharmaceuticals

Source: sanofi.us

25. Sanofi
> Ad spending: $900.6 million
> Parent company: Sanofi
> Industry: Pharmaceuticals

Source: shrm.org

26. SHRM
> Ad spending: N/A
> Parent company: The Society for Human Resource Management
> Industry: Human resources

Source: Courtesy of Subaru

27. Subaru
> Ad spending: $25.3 million
> Parent company: Fuji Heavy Industries Ltd.
> Industry: Automotive

Source: corporate.troweprice.com

28. T.Rowe Price
> Ad spending: N/A
> Parent company: T. Rowe Price Group
> Industry: Investment management

Source: touchnote.com

29. Touchnote
> Ad spending: N/A
> Parent company: Touchnote
> Industry: Internet

Source: truecar.com

30. True Car
> Ad spending: N/A
> Parent company: TrueCar, Inc.
> Industry: Internet

Source: untuckit.com

31. Untuckit
> Ad spending: N/A
> Parent company: UNTUCKit
> Industry: Apparel

Source: logos.wikia.com

32. VisionWorks
> Ad spending: N/A
> Parent company: HVCV Inc.
> Industry: Eye care