Watching the commercials during the Super Bowl has become nearly as popular as watching the big game itself. And the country’s biggest brands couldn’t be happier.
Companies are willing to pay more than $5 million for a 30-second spot during the game because the Super Bowl is the most-watched sports event in America every year. There may be no better way to generate brand recognition than the big game. Last year’s game attracted 111.3 million viewers who saw the New England Patriots make a historic comeback to beat the Atlanta Falcons in overtime.
According to AdAge, by the time Super Bowl LII is over, advertisers will have spent $5.4 billion on advertising at the big game since it kicked off in 1967. During the first 51 Super Bowls, the average cost of a 30-second commercial climbed to $5.13 million from $300,000, adjusted for inflation, according to Forbes. The price of a 30-second commercial during the Super Bowl topped $1 million in 1995.
As the Super Bowl approaches, 24/7 Wall St. has created a list of the 50 brands that have most dominated Super Bowl advertising of all time. Beer brands like Budweiser, car makers such as Ford, soft-drink merchants like Pepsi, and food marketers such as Doritos dominate the list and are also the biggest spenders. Some of these brands advertise multiple products, such as the Budweiser brand, which also includes Bud Light.
Many of these brands have advertised several dozen spots spanning minutes of total advertising. One brand has appeared in over 50 Super Bowls, while over a dozen have been in at least 10.
No doubt, there will be one or more commercials featuring some of these brands during the 2018 Super Bowl that will take their place in advertising lore.