The World's Most Valuable Brands

Source: RiverNorthPhotography / Getty Images

20. Honda
> Brand value: $23.68 billion
> Annual revenue: $135.04 billion
> Average company salary: $69,000
> 5-year stock price change: -24.15%

After companies in the technology sector, automotive companies appear most frequently among the 25 most valuable brands. Honda had revenue of $135.0 billion in its fiscal 2017, making it one of the world’s biggest companies in any industry.

Source: maywong_photos / Flickr

19. Oracle
> Brand value: $26.13 billion
> Annual revenue: $39.83 billion
> Average company salary: $94,000
> 5-year stock price change: +49.74%

Oracle’s brand value dropped 5% to $26.1 billion in Interbrand’s latest ranking, but the technology company remains among the most valuable brands in the world.

Source: Raysonho @ Open Grid Scheduler / Grid Engine / Wikimedia Commons

18. Louis Vuitton
> Brand value: $28.15 billion
> Annual revenue: $49.02 billion
> Average company salary: $75,000
> 5-year stock price change: +94.21%

The value of the Louis Vuitton brand shot up 23% last year, one of the more impressive increases in Interbrand’s analysis.

Source: code6d / Getty Images

17. Nike
> Brand value: $30.12 billion
> Annual revenue: $34.35 billion
> Average company salary: $85,000
> 5-year stock price change: +124.09%

A significant portion of Nike’s brand value spike of 11% can be attributed to the launch of its controversial Colin Kaepernick advertising campaign. According to Interbrand, this single event translated to a rise in Nike’s stock market value of $6 billion.

Source: Rafael_Wiedenmeier / Getty Images

16. GE
> Brand value: $32.76 billion
> Annual revenue: $122.09 billion
> Average company salary: $92,000
> 5-year stock price change: -45.70%

With annual revenue of $122.1 billion, GE is one of the world’s largest corporations. While its brand also remains one of the world’s most valuable, Interbrand lowered it by 26% from 2017 — one of the largest brand value drops.