Special Report

The Biggest Product Launches of 2018

Source: Courtesy of iRobot

10. iRobot Roomba i7+
> Product type: Home appliance
> Unit cost: $949.99

A lot has changed since Massachusetts-based company iRobot released its first robotic vacuum cleaner in 2002. The new Roomba i7+ can memorize the entire floor plan of a house by room and automatically empty itself. The robot vacuum can also sync with Alexa or Google Assistant and clean specific rooms by voice command. The i7+ hit the market in September 2018.

Source: Courtesy of Fitbit

9. Fitbit Versa
> Product type: Wearable tech
> Unit cost: $199.95

Fitbit, a health and fitness tech product company introduced its Versa watch in 2018 as an answer to the Apple Watch. The Versa was one of the company’s most anticipated products of the year and boasts features like calming guided breathing sessions, sleep tracking, smartphone notifications, on screen workouts, GPS, and a four-day battery life.

Source: Drew Angerer / Getty Images

8. Subaru Ascent
> Product type: SUV
> Unit cost: $31,995

SUVs and crossovers are rapidly gaining traction with American motorists. To get in on the action, Subaru introduced the Ascent, its first third row SUV to U.S. market since the ill fated Tribeca was discontinued in 2014. The all-new Ascent, Subaru’s largest vehicle ever, is both well reviewed and fast selling. Due in part to the Ascent’s initial popularity, August 2018 was Subaru’s best sales month ever.

Source: Bryan Bedder / Getty Images

7. Amazon Echo Look
> Product type: Virtual assistant
> Unit cost: $199.99

Previously sold on an invite-only basis, Amazon’s Echo Look went on sale to the general public in mid-2018. The virtual assistant comes with capabilities users of other Alexa devices will be familiar with, like the ability to check the weather, perform a web search, and set a timer — in addition to several new features. The Echo Look is equipped with a camera that can take head-to-toe photos by voice command — a feature designed to help indecisive users pick an outfit — and can send snapshots and videos to friends.

Source: Justin Sullivan / Getty Images

6. Apple Watch Series 4
> Product type: Wearable tech
> Unit cost: $399
>5. Prevent Biometrics Head Impact Monitor System
> Product type: Sports safety equipment
> Unit cost: $99

Every year, Apple CEO Tim Cook displays the features of the latest iterations of his company’s products at the highly anticipated and widely covered September launch event. This year was no different, as the occasion marked the introduction of the Apple Watch Series 4 — the latest generation of the company’s smartwatch. The fourth generation Apple Watch boasts improvements like edge-to-edge display, the ability to take an EKG reading, and the ability to automatically contact emergency services in the case of a bad fall, among other things.

In early 2018, Prevent Biometrics, a company established to solve problems associated with concussions in sports, announced a groundbreaking new product — the Head Impact Monitor System. The product is a mouth guard that integrates technology to detect head injuries in real time and immediately help determine whether a player should be examined for a possible concussion. The product is the first of its kind and is commercially available for football teams at select schools, and it is being tested by the NFL.

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