Beer sales are falling in the United States. Americans bought 208.1 million barrels of beer in 2017, 1.6 million fewer barrels than five years ago. While many of the biggest and most recognizable beer brands bore the brunt of declining sales, a handful of major brands bucked the trend, reporting a significant increase in sales over the last five years.
Sales of the 31 largest beer brands in the United States fell by 6.5% from 2012 to 2017. Sales of Coors Light, the second most popular beer in the country, dipped by 11%. Despite buzz generated by the polarizing “Dilly Dilly” ad campaign, sales of Bud Light, the most popular beer in the country, fell 18% in the last five years. Budweiser, the self-proclaimed “King of Beers,” reported a whopping 24% sales decline.
In an interview with 24/7 Wall St., Eric Shepard, executive editor at industry information resource Beer Marketer’s Insights, detailed some of the changes in drinking preferences among American consumers.
“They’re shifting up to imports, particularly Mexican imports and especially the Modelo portfolio,” Shepard said. Executives of major beer companies have also shifted their focus to where the consumer is going, namely higher-end brands and flavored beverages.
24/7 Wall St. reviewed the beer brands that reported an increase in total barrels shipped in the United States between 2012 and 2017 to identify America’s fastest growing beer brands. We only considered beer brands that shipped at least 1 million barrels in 2017. All shipment and market share data were provided by Beer Marketer’s Insights.
These are America’s fastest growing beer brands.
Source: Busch Light Fans / Twitter
13. Busch Light
> Sales change (2012-2017): +0.4%
> Barrels shipped in 2017: 6.4 million
> Market share: 3.1%
> Parent company: Anheuser-Busch InBev SA/NV
[in-text-ad]
Source: https://www.flickr.com/photos/mrseb/
12. Yuengling Lager
> Sales change (2012-2017): +2.2%
> Barrels shipped in 2017: 2.3 million
> Market share: 1.1%
> Parent company: D.G. Yuengling & Son, Inc.
Source: kulicki / Getty Images
11. Guinness (all)
> Sales change (2012-2017): +4.8%
> Barrels shipped in 2017: 1.1 million
> Market share: 0.5%
> Parent company: Diageo
Source: Pxhere
10. Steel Reserve
> Sales change (2012-2017): +9.8%
> Barrels shipped in 2017: 1.6 million
> Market share: 0.8%
> Parent company: The Steel Brewing Company
[in-text-ad-2]
Source: bluemoonbrewingcompany.com
9. Blue Moon (all)
> Sales change (2012-2017): +11.0%
> Barrels shipped in 2017: 2.1 million
> Market share: 1.0%
> Parent company: Molson Coors Brewing Company
Source: walmart.com
8. Coors Banquet
> Sales change (2012-2017): +20.0%
> Barrels shipped in 2017: 1.6 million
> Market share: 0.8%
> Parent company: Molson Coors Brewing Company
[in-text-ad]
Source: https://www.flickr.com/photos/hadock/
7. Corona Extra
> Sales change (2012-2017): +20.2%
> Barrels shipped in 2017: 8.7 million
> Market share: 4.2%
> Parent company: Constellation Brands, Inc.
Source: https://www.flickr.com/photos/kphaubrich/
6. Bud Ice
> Sales change (2012-2017): +22.9%
> Barrels shipped in 2017: 2.6 million
> Market share: 1.2%
> Parent company: Anheuser-Busch InBev SA/NV
Source: Austin Kirk / Flickr
5. Corona Light
> Sales change (2012-2017): +26.3%
> Barrels shipped in 2017: 1.2 million
> Market share: 0.6%
> Parent company: Constellation Brands, Inc.
[in-text-ad-2]
Source: https://www.flickr.com/photos/span112/
4. Dos Equis
> Sales change (2012-2017): +41.8%
> Barrels shipped in 2017: 2.0 million
> Market share: 0.9%
> Parent company: Heineken Holding N.V.
Source: lleerogers / Getty Images
3. Stella Artois
> Sales change (2012-2017): +90.8%
> Barrels shipped in 2017: 2.7 million
> Market share: 1.3%
> Parent company: Anheuser-Busch InBev SA/NV
[in-text-ad]
Source: DS70 / Getty Images
2. Michelob Ultra
> Sales change (2012-2017): +101.3%
> Barrels shipped in 2017: 7.7 million
> Market share: 3.7%
> Parent company: Anheuser-Busch InBev SA/NV
Source: https://www.flickr.com/photos/gorriti/
1. Modelo Especial
> Sales change (2012-2017): +126.8%
> Barrels shipped in 2017: 7.2 million
> Market share: 3.5%
> Parent company: Constellation Brands, Inc.
Sponsored: Find a Qualified Financial Advisor
Finding a qualified financial advisor doesn’t have to be hard. SmartAsset’s free tool matches you with up to 3 fiduciary financial advisors in your area in 5 minutes. Each advisor has been vetted by SmartAsset and is held to a fiduciary standard to act in your best interests. If you’re ready to be matched with local advisors that can help you achieve your financial goals, get started now.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.
Editors' Picks
