Special Report

30 of the Most Popular Barbie Dolls of All Time

Source: Courtesy of Mattel, Inc.

Barbie Fashionistas
> Released in: 2009

The Barbie Fashionista line is among the most diverse in the doll’s history. It includes 40 dolls, seven body types, 11 skin tones, and 28 hairstyles. There are even 15 Ken dolls, one of which has a man bun, and another has freckles. The Fashionistas line was the most popular in the 2010s, according to Mattel.

Source: Barbie / Amazon

Computer Engineer Barbie
> Released in: 2010

The Computer Engineer Barbie was a popular doll, but it went down in history as one of the most controversial ones, too. She was the first doll of the Career of the Year program, and computer engineer was selected by the public. The packaging originally included a book called “Barbie: I Can Be A Computer Engineer.” But it also stated that Barbie will not be able to finish the product she’s working on as an engineer and get rid of a virus unless she asks for the boys’ help. The book was eventually discontinued.

Source: Barbie / Amazon

Architect Barbie
> Released in: 2011

After computer engineer, Barbie’s next career move was another in which women are underrepresented — architecture. The doll’s intention is to inspire girls to use their imaginations to build new worlds, but it also ignited a debate on gender balance in the architecture industry.

Source: Courtesy of Mattel, inc,

Film Director Barbie
> Released in: 2015

Film directors in the movie industry are still mostly men. Film Director Barbie’s goal is to inspire girls to make movies and dream big. She is part of the Career of the Year series and came out five years after Kathryn Bigelow became first woman to win Best Director Oscar for “The Hurt Locker” in 2010.

Source: Courtesy of Mattel, inc.

Barbie 60th Anniversary
> Released in: 2019

Barbie’s marking her diamond anniversary in 2019 with a glamorous red carpet look of hew gown that twinkles with silvery sparkles. As for hair style — she goes back to her origins. Her iconic ponytail has an elegant twist. The red lipstick is also a nostalgic detail, paying homage to the original doll, whose signature feature were the red lips is high ponytail.

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