Special Report

43 Most Outrageous Product Claims of All Time

John Harrington, Grant Suneson

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13. Tarr Inc. weight-loss product

Products marketed by 19 companies operating as Tarr Inc. claimed to help weight loss, build muscle, and reduced wrinkles. Those claims were made using fake celebrity endorsements and user testimonials.

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12. Withdrawal Ease/Recovery Ease natural supplement

Withdrawal Ease and Recovery Ease products of Catlin Enterprises claimed to alleviate the symptoms of opiate withdrawal and increase the likelihood of a person overcoming opiate dependency. The FTC called these statement false, lacking any scientific evidence.

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11. Skechers Shape-Ups

Skechers said in advertisements that its Shape-Ups shoes would help wearers lose weight and tone their muscles. Those claims were deemed deceptive, and Skechers settled for $50 million.

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10. Cheerios

The breakfast cereal claimed it could lower cholesterol. After receiving a warning letter from the FTC challenging this claim, Cheerios parent General Mills changed the label to say the cereal “can help lower cholesterol.”

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9. Lucky Strike cigarettes

Lucky Strike claimed its cigarettes were an appetite suppressant for women. Science has shown nicotine has appetite suppressing properties, but cigarette smoking — with the many harmful chemicals — brings significant other health risks.