Special Report

100 Most Valuable Brands in the World

Source: jpkirakun / Getty Images

10. McDonald’s
> Brand value: $43.4 billion
> 1-year change in value: +5%
> Parent company: McDonald’s Corporation
> Parent company revenue: $21.0 billion
> Industry: Restaurants

Source: Justin Sullivan / Getty Images

9. Facebook
> Brand value: $45.2 billion
> 1-year change in value: -6%
> Parent company: Facebook, Inc.
> Parent company revenue: $55.8 billion
> Industry: Technology

Source: Alexander Koerner / Getty Images

8. Mercedes-Benz
> Brand value: $48.6 billion
> 1-year change in value: +2%
> Parent company: Daimler
> Parent company revenue: $183.8 billion
> Industry: Automotive

Source: toyota.com

7. Toyota
> Brand value: $53.4 billion
> 1-year change in value: +6%
> Parent company: Toyota Motor Corporation
> Parent company revenue: $282.1 billion
> Industry: Automotive

Source: David McNew / Getty Images

6. Samsung
> Brand value: $59.9 billion
> 1-year change in value: +6%
> Parent company: Samsung Electronics Co., Ltd.
> Parent company revenue: $221.6 billion
> Industry: Technology

Source: Justin Sullivan / Getty Images

5. Coca-Cola
> Brand value: $66.3 billion
> 1-year change in value: -5%
> Parent company: The Coca-Cola Company
> Parent company revenue: $31.9 billion
> Industry: Beverages

Source: Chris Hondros / Getty Images

4. Microsoft
> Brand value: $92.7 billion
> 1-year change in value: +16%
> Parent company: Microsoft Corporation
> Parent company revenue: $125.8 billion
> Industry: Technology

Source: Sean Gallup / Getty Images

3. Amazon
> Brand value: $100.8 billion
> 1-year change in value: +56%
> Parent company: Amazon.com, Inc.
> Parent company revenue: $232.9 billion
> Industry: Technology

Source: _ultraforma_ / Getty Images

2. Google
> Brand value: $155.5 billion
> 1-year change in value: +10%
> Parent company: Alphabet Inc.
> Parent company revenue: $136.8 billion
> Industry: Technology

Source: Eric Thayer / Getty Images

1. Apple
> Brand value: $214.5 billion
> 1-year change in value: +16%
> Parent company: Apple Inc.
> Parent company revenue: $265.6 billion
> Industry: Technology

Sponsored: Find a Qualified Financial Advisor

Finding a qualified financial advisor doesn’t have to be hard. SmartAsset’s free tool matches you with up to 3 fiduciary financial advisors in your area in 5 minutes. Each advisor has been vetted by SmartAsset and is held to a fiduciary standard to act in your best interests. If you’re ready to be matched with local advisors that can help you achieve your financial goals, get started now.