Special Report

100 Most Valuable Brands in the World

Photo by Tim Boyle / Getty Images

Having a strong brand recognition can help sell products or services. But certain brands have become much more than that — they have become so ubiquitous that they are an integral part of the lives of millions worldwide.

It can be hard to precisely measure the full value of a high quality brand, but it goes far beyond just a familiar logo and the product or service. Companies spend enormous amounts of money, time, and energy to ensure their brands are not just well known, but also well liked, and therefore more profitable.

24/7 Wall St. reviewed Interbrand’s Best Global Brands report for 2018 to determine the most valuable brands in the world. Interbrand, a brand consultant group, evaluates global brands based on a range of factors, including how well a brand is known, how well it is regarded, and how much it contributes to the parent company’s financial success. Revenue figures represent the most recent fiscal year reported. We converted some revenue figures from foreign companies into U.S. dollars. The exchange rate is as of Oct. 7, 2019.

To maintain a strong brand, companies must offer high-quality products and good customer service while also avoiding misconduct and scandals that could drive customers elsewhere. Wells Fargo was recently caught creating fake bank accounts and enrolling customers in programs they did not sign up for. The scandal, which unfolded over several years, contributed to a 12% drop in the bank’s second quarter profits in 2018. These are America’s most hated companies.

The most valuable brands represent a wide array of different products and services like food and drinks, luxury goods, cars, and financial services. It is tech companies, however, that have emerged as the dominant sector, representing each of the top four brands, as well as five of the top 10 most valuable brands in the world. Companies are racing to make the next big breakthroughs in technology, particularly AI, or artificial intelligence. The companies that can most efficiently create machines that will automatically take care of jobs that used to require hours of manual labor will have businesses lining up for their services. These are the companies leading the AI revolution.

Click here to see the 100 most valuable brands in the world

Sandra Mu / Getty Images

100. Subaru
> Brand value: $4.2 billion
> 1-year change in value: N/A
> Parent company: Subaru Corporation
> Parent company revenue: $31.8 billion
> Industry: Automotive

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Sean Gallup / Getty Images

99. Nintendo
> Brand value: $4.7 billion
> 1-year change in value: N/A
> Parent company: Nintendo Co., Ltd
> Parent company revenue: $10.9 billion
> Industry: Electronics

Photo by E. Charbonneau / WireImage for Bragman Nyman Cafarelli

98. Hennessy
> Brand value: $4.7 billion
> 1-year change in value: N/A
> Parent company: LVMH Moet Hennessy Louis Vuitton SE
> Parent company revenue: $51.4 billion
> Industry: Alcohol

Guido De Bortoli / Getty Images

97. Johnnie Walker
> Brand value: $4.7 billion
> 1-year change in value: +7%
> Parent company: Diageo Plc
> Parent company revenue: $23.8 billion
> Industry: Alcohol

96. Sprite
> Brand value: $4.7 billion
> 1-year change in value: -2%
> Parent company: The Coca-Cola Company
> Parent company revenue: $31.9 billion
> Industry: Beverages

Franco Origlia / Getty Images

95. Prada
> Brand value: $4.8 billion
> 1-year change in value: +2%
> Parent company: PRADA S.P.A.
> Parent company revenue: $3.5 billion
> Industry: Luxury

Getty Images / Getty Images

94. Burberry
> Brand value: $5.0 billion
> 1-year change in value: -3%
> Parent company: Burberry Group plc
> Parent company revenue: $3.3 billion
> Industry: Luxury

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Scott Olson / Getty Images

93. Harley-Davidson
> Brand value: $5.2 billion
> 1-year change in value: -9%
> Parent company: Harley-Davidson, Inc.
> Parent company revenue: $5.8 billion
> Industry: Automotive

Spencer Platt / Getty Images

92. Spotify
> Brand value: $5.2 billion
> 1-year change in value: N/A
> Parent company: Spotify Technology S.A.
> Parent company revenue: $5.8 billion
> Industry: Media

91. Dior
> Brand value: $5.2 billion
> 1-year change in value: +14%
> Parent company: Arnault Family Group
> Parent company revenue: $51.4 billion
> Industry: Luxury

Courtesy of miniusa.com

90. MINI
> Brand value: $5.3 billion
> 1-year change in value: +3%
> Parent company: Bayerische Motoren Werke AG (BMW Group)
> Parent company revenue: $107.0 billion
> Industry: Automotive

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Justin Sullivan / Getty Images

89. Shell
> Brand value: $5.3 billion
> 1-year change in value: +9%
> Parent company: Royal Dutch Shell plc
> Parent company revenue: $388.4 billion
> Industry: Energy

Mark Hirsch / Getty Images

88. John Deere
> Brand value: $5.4 billion
> 1-year change in value: +12%
> Parent company: Deere & Company
> Parent company revenue: $37.4 billion
> Industry: Diversified

Getty Images / Getty Images

87. Heineken
> Brand value: $5.4 billion
> 1-year change in value: +4%
> Parent company: Heineken Holding N.V.
> Parent company revenue: $24.7 billion
> Industry: Alcohol

Justin Sullivan / Getty Images

86. KFC
> Brand value: $5.5 billion
> 1-year change in value: +3%
> Parent company: Yum! Brands, Inc.
> Parent company revenue: $5.7 billion
> Industry: Restaurants

Scott Olson / Getty Images

85. Corona
> Brand value: $5.5 billion
> 1-year change in value: +16%
> Parent company: Constellation Brands, Inc.
> Parent company revenue: $8.1 billion
> Industry: Alcohol

Stephen Lovekin / Getty Images

84. Jack Daniel’s
> Brand value: $5.6 billion
> 1-year change in value: +6%
> Parent company: Brown-Forman Corporation
> Parent company revenue: $3.3 billion
> Industry: Alcohol

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Chris Hondros / Getty Images

83. Tiffany & Co.
> Brand value: $5.6 billion
> 1-year change in value: +5%
> Parent company: Tiffany & Co.
> Parent company revenue: $4.4 billion
> Industry: Luxury

Scott Olson / Getty Images

82. Caterpillar
> Brand value: $5.7 billion
> 1-year change in value: +18%
> Parent company: Caterpillar Inc.
> Parent company revenue: $54.7 billion
> Industry: Diversified

Photo by Luis Ascui / Discovery Channel via Getty Images

81. Discovery
> Brand value: $5.8 billion
> 1-year change in value: +6%
> Parent company: Discovery, Inc.
> Parent company revenue: $10.6 billion
> Industry: Media

Harold Cunningham / Getty Images

80. Ferrari
> Brand value: $5.8 billion
> 1-year change in value: +18%
> Parent company: Ferrari N.V.
> Parent company revenue: $3.8 billion
> Industry: Automotive

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79. DHL
> Brand value: $5.9 billion
> 1-year change in value: +3%
> Parent company: Deutsche Post DHL Group
> Parent company revenue: $67.6 billion
> Industry: Logistics

Courtesy of landroverusa.com

78. Land Rover
> Brand value: $6.2 billion
> 1-year change in value: +2%
> Parent company: Jaguar Land Rover Automotive PLC
> Parent company revenue: $29.8 billion
> Industry: Automotive

Chris Hondros / Getty Images

77. Johnson & Johnson
> Brand value: $6.2 billion
> 1-year change in value: +3%
> Parent company: Johnson & Johnson
> Parent company revenue: $81.6 billion
> Industry: Fast-moving consumer goods

David Becker / Getty Images

76. Panasonic
> Brand value: $6.3 billion
> 1-year change in value: +5%
> Parent company: Panasonic Corporation
> Parent company revenue: $74.5 billion
> Industry: Electronics

Jerod Harris / Getty Images for i.amPULS

75. Salesforce.com
> Brand value: $6.4 billion
> 1-year change in value: +23%
> Parent company: salesforce.com, inc.
> Parent company revenue: $13.3 billion
> Industry: Business services

Dan Kitwood / Getty Images

74. LEGO
> Brand value: $6.5 billion
> 1-year change in value: -7%
> Parent company: LEGO Group
> Parent company revenue: $5.3 billion
> Industry: Fast-moving consumer goods

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73. PayPal
> Brand value: $6.6 billion
> 1-year change in value: +22%
> Parent company: PayPal Holdings, Inc.
> Parent company revenue: $15.4 billion
> Industry: Financial services

Justin Sullivan / Getty Images

72. FedEx
> Brand value: $6.9 billion
> 1-year change in value: +10%
> Parent company: FedEx Corporation
> Parent company revenue: $69.7 billion
> Industry: Logistics

dogayusufdokdok / Getty Images

71. Kia
> Brand value: $6.9 billion
> 1-year change in value: +4%
> Parent company: Hyundai Motor Group
> Parent company revenue: $98.8 billion
> Industry: Automotive

TARIK KIZILKAYA / Getty Images

70. Mastercard
> Brand value: $7.5 billion
> 1-year change in value: +19%
> Parent company: Mastercard Inc.
> Parent company revenue: $15.0 billion
> Industry: Financial services

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69. Banco Santander
> Brand value: $7.5 billion
> 1-year change in value: +13%
> Parent company: Banco Santander, S.A.
> Parent company revenue: $53.1 Billion
> Industry: Financial services

Kevin Frayer / Getty Images

68. Huawei
> Brand value: $7.6 billion
> 1-year change in value: +14%
> Parent company: Huawei Investment & Holding Co., Ltd
> Parent company revenue: $100.9 billion
> Industry: Technology

China Photos / Getty Images

67. Cartier
> Brand value: $7.6 billion
> 1-year change in value: +1%
> Parent company: Cie Financiere Richemont SA
> Parent company revenue: $15.4 billion
> Industry: Luxury

66. Netflix
> Brand value: $8.1 billion
> 1-year change in value: +45%
> Parent company: Netflix, Inc.
> Parent company revenue: $15.8 billion
> Industry: Media

Justin Sullivan / Getty Images

65. Hewlett Packard Enterprise
> Brand value: $8.2 billion
> 1-year change in value: -9%
> Parent company: Hewlett Packard Enterprise Company
> Parent company revenue: $30.9 billion
> Industry: Business services

Scott Olson / Getty Images

64. Colgate
> Brand value: $8.7 billion
> 1-year change in value: +4%
> Parent company: Colgate-Palmolive Company
> Parent company revenue: $15.5 billion
> Industry: Fast-moving consumer goods

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63. Morgan Stanley
> Brand value: $8.8 billion
> 1-year change in value: +7%
> Parent company: Morgan Stanley
> Parent company revenue: $40.1 billion
> Industry: Financial services

Justin Sullivan / Getty Images

62. Nestlé
> Brand value: $8.9 billion
> 1-year change in value: +2%
> Parent company: Nestlé Group
> Parent company revenue: $91.9 billion
> Industry: Fast-moving consumer goods

Justin Sullivan / Getty Images

61. Visa
> Brand value: $9.0 billion
> 1-year change in value: +15%
> Parent company: Visa Inc.
> Parent company revenue: $20.6 billion
> Industry: Financial services

Wolterk / iStock

60. 3M
> Brand value: $9.1 billion
> 1-year change in value: +2%
> Parent company: 3M Company
> Parent company revenue: $32.7 billion
> Industry: Diversified

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59. Sony
> Brand value: $9.3 billion
> 1-year change in value: +10%
> Parent company: Sony Corporation
> Parent company revenue: $80.7 billion
> Industry: Electronics

58. Danone
> Brand value: $9.5 billion
> 1-year change in value: +2%
> Parent company: Group Danone
> Parent company revenue: $27.1 billion
> Industry: Fast-moving consumer goods

Chung Sung-Jun / Getty Images

57. Starbucks
> Brand value: $9.6 billion
> 1-year change in value: +10%
> Parent company: Starbucks Corporation
> Parent company revenue: $24.7 billion
> Industry: Restaurants

Lennart Preiss / Getty Images

56. Siemens
> Brand value: $10.1 billion
> 1-year change in value: +1%
> Parent company: Siemens Group
> Parent company revenue: $13.7 billion
> Industry: Diversified

55. Canon
> Brand value: $10.4 billion
> 1-year change in value: +6%
> Parent company: Canon Inc.
> Parent company revenue: $36.9 billion
> Industry: Electronics

Justin Sullivan / Getty Images

54. HP
> Brand value: $10.4 billion
> 1-year change in value: +9%
> Parent company: Hewlett Packard Enterprise Company
> Parent company revenue: $30.8 billion
> Industry: Electronics

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53. Kellogg’s
> Brand value: $10.6 billion
> 1-year change in value: -3%
> Parent company: Kellogg Company
> Parent company revenue: $13.5 billion
> Industry: Fast-moving consumer goods

Sean Gallup / Getty Images

52. Porsche
> Brand value: $10.7 billion
> 1-year change in value: +6%
> Parent company: Volkswagen Group
> Parent company revenue: $259.0 billion
> Industry: Automotive

Robert Giroux / Getty Images

51. Adobe
> Brand value: $10.7 billion
> 1-year change in value: +19%
> Parent company: Adobe Inc.
> Parent company revenue: $9.0 billion
> Industry: Business services

Jonathan Leibson / Getty Images

50. adidas
> Brand value: $10.8 billion
> 1-year change in value: +17%
> Parent company: adidas AG
> Parent company revenue: $24.1 billion
> Industry: Sporting goods

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49. Allianz
> Brand value: $10.8 billion
> 1-year change in value: +8%
> Parent company: Allianz SE
> Parent company revenue: $143.5 billion
> Industry: Financial services

Gareth Cattermole / Getty Images

48. L’Oréal
> Brand value: $11.1 billion
> 1-year change in value: +4%
> Parent company: Nestlé Group
> Parent company revenue: $91.8 million
> Industry: Fast-moving consumer goods

Photo by English Heritage / Heritage Images / Getty Images

47. AXA
> Brand value: $11.1 billion
> 1-year change in value: –%
> Parent company: AXA Equitable Holdings, Inc.
> Parent company revenue: $3.4 billion
> Industry: Financial services

Matt Cardy / Getty Images

46. HSBC
> Brand value: $11.2 billion
> 1-year change in value: +6%
> Parent company: HSBC Holdings plc
> Parent company revenue: $53.9 billion
> Industry: Financial services

carterdayne / Getty Images

45. Citi
> Brand value: $11.6 billion
> 1-year change in value: +9%
> Parent company: Citigroup Inc.
> Parent company revenue: $72.9 billion
> Industry: Financial services

Mario Tama / Getty Images

44. Goldman Sachs
> Brand value: $11.8 billion
> 1-year change in value: +8%
> Parent company: The Goldman Sachs Group, Inc.
> Parent company revenue: $36.6 billion
> Industry: Financial services

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43. Philips
> Brand value: $12.1 billion
> 1-year change in value: +5%
> Parent company: Koninklijke Philips N.V.
> Parent company revenue: $19.9 billion
> Industry: Electronics

Sascha Schuermann / Getty Images

42. Audi
> Brand value: $12.2 billion
> 1-year change in value: +1%
> Parent company: Volkswagen AG
> Parent company revenue: $259.0 billion
> Industry: Automotive

Alexander Koerner / Getty Images

41. Volkswagen
> Brand value: $12.2 billion
> 1-year change in value: +6%
> Parent company: Volkswagen AG
> Parent company revenue: $259.0 billion
> Industry: Automotive

Junko Kimura / Getty Images

40. Nissan
> Brand value: $12.2 billion
> 1-year change in value: +6%
> Parent company: Nissan Motor Corporation
> Parent company revenue: $63.1 billion
> Industry: Automotive

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39. Gucci
> Brand value: $12.9 billion
> 1-year change in value: +30%
> Parent company: Kering S.A.
> Parent company revenue: $15.0 billion
> Industry: Luxury

Justin Sullivan / Getty Images

38. eBay
> Brand value: $13.0 billion
> 1-year change in value: -2%
> Parent company: eBay Inc.
> Parent company revenue: $10.7 billion
> Industry: Retail

Drew Angerer / Getty Images

37. NESCAFÉ
> Brand value: $13.1 billion
> 1-year change in value: +3%
> Parent company: Nestle Group
> Parent company revenue: $91.8 million
> Industry: Beverages

Tim Boyle / Getty Images

36. Hyundai
> Brand value: $13.5 billion
> 1-year change in value: +3%
> Parent company: Hyundai Motor Group
> Parent company revenue: $98.8 billion
> Industry: Automotive

Carl Court / Getty Images

35. Ford
> Brand value: $14.0 billion
> 1-year change in value: +3%
> Parent company: Ford Motor Company
> Parent company revenue: $160.3 billion
> Industry: Automotive

Michael Gray / Flickr

34. Accenture
> Brand value: $14.2 billion
> 1-year change in value: +14%
> Parent company: Accenture plc
> Parent company revenue: $39.6 billion
> Industry: Business services

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33. Budweiser
> Brand value: $15.6 billion
> 1-year change in value: +2%
> Parent company: Anheuser-Busch InBev SA/NV
> Parent company revenue: $54.6 billion
> Industry: Alcohol

Dimitrios Kambouris / Getty Images

32. Hermès
> Brand value: $16.4 billion
> 1-year change in value: +15%
> Parent company: Hermès International
> Parent company revenue: $6.6 billion
> Industry: Luxury

ParentingPatch / Wikimedia Commons

31. Pampers
> Brand value: $16.6 billion
> 1-year change in value: +1%
> Parent company: The Procter & Gamble Company
> Parent company revenue: $67.7 billion
> Industry: Fast-moving consumer goods

Sean Gallup / Getty Images

30. H&M
> Brand value: $16.8 billion
> 1-year change in value: -18%
> Parent company: Hennes & Mauritz AB
> Parent company revenue: $21.2 billion
> Industry: Apparel

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Ron Wurzer / Getty Images

29. UPS
> Brand value: $16.8 billion
> 1-year change in value: +3%
> Parent company: United Parcel Service, Inc.
> Parent company revenue: $71.9 billion
> Industry: Logistics

Photo by Jodi Hilton / Getty Images

28. Gillette
> Brand value: $16.9 billion
> 1-year change in value: -7%
> Parent company: The Procter & Gamble Company
> Parent company revenue: $67.7 billion
> Industry: Fast-moving consumer goods

Stephen Chernin / Getty Images

27. IKEA
> Brand value: $17.5 billion
> 1-year change in value: -5%
> Parent company: Ingka Group
> Parent company revenue: $40.7 billion
> Industry: Retail

Justin Sullivan / Getty Images

26. J.P. Morgan
> Brand value: $17.6 billion
> 1-year change in value: +12%
> Parent company: JPMorgan Chase & Co.
> Parent company revenue: $109.0 billion
> Industry: Financial services

Cameron Spencer / Getty Images

25. Zara
> Brand value: $17.7 billion
> 1-year change in value: -5%
> Parent company: Inditex Group
> Parent company revenue: $28.7 billion
> Industry: Apparel

magnez2 / Getty Images

24. American Express
> Brand value: $19.1 billion
> 1-year change in value: +8%
> Parent company: American Express Company
> Parent company revenue: $40.3 billion
> Industry: Financial services

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23. Chanel
> Brand value: $20.0 billion
> 1-year change in value: N/A
> Parent company: Chanel S.A.
> Parent company revenue: $11.1 billion
> Industry: Luxury

Tim Boyle / Getty Images

22. Pepsi
> Brand value: $20.8 billion
> 1-year change in value: +2%
> Parent company: PepsiCo, Inc.
> Parent company revenue: $64.7 billion
> Industry: Beverages

Thomas Lohnes / Getty Images

21. SAP
> Brand value: $22.9 billion
> 1-year change in value: +1%
> Parent company: SAP SE
> Parent company revenue: $27.1 billion
> Industry: Business services

Courtesy of American Honda Motor Co

20. Honda
> Brand value: $23.7 billion
> 1-year change in value: +4%
> Parent company: Honda Motor Co., LTD.
> Parent company revenue: $148.6 billion
> Industry: Automotive

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19. Oracle
> Brand value: $26.1 billion
> 1-year change in value: -5%
> Parent company: Oracle Corporation
> Parent company revenue: $39.5 billion
> Industry: Business services

18. Louis Vuitton
> Brand value: $28.2 billion
> 1-year change in value: +23%
> Parent company: LVMH Moet Hennessy
> Parent company revenue: $51.4 billion
> Industry: Luxury

Spencer Platt / Getty Images

17. Nike
> Brand value: $30.1 billion
> 1-year change in value: +11%
> Parent company: Nike, Inc.
> Parent company revenue: $39.1 billion
> Industry: Sporting goods

Mike Simons / Getty Images

16. GE
> Brand value: $32.8 billion
> 1-year change in value: -26%
> Parent company: General Electric Company
> Parent company revenue: $121.6 billion
> Industry: Diversified

Justin Sullivan / Getty Images

15. Cisco
> Brand value: $34.6 billion
> 1-year change in value: +8%
> Parent company: Cisco Systems, Inc.
> Parent company revenue: $51.9 billion
> Industry: Business services

Handout / Getty Images

14. Disney
> Brand value: $39.9 billion
> 1-year change in value: -2%
> Parent company: The Walt Disney Company
> Parent company revenue: $59.4 billion
> Industry: Media

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13. BMW
> Brand value: $41.0 billion
> 1-year change in value: -1%
> Parent company: BMW Group
> Parent company revenue: $107.0 billion
> Industry: Automotive

Joern Pollex / Getty Images

12. IBM
> Brand value: $43.0 billion
> 1-year change in value: -8%
> Parent company: International Business Machines Corporation
> Parent company revenue: $79.6 billion
> Industry: Business services

Justin Sullivan / Getty Images

11. Intel
> Brand value: $43.3 billion
> 1-year change in value: +10%
> Parent company: Intel Corporation
> Parent company revenue: $70.8 billion
> Industry: Technology

jpkirakun / Getty Images

10. McDonald’s
> Brand value: $43.4 billion
> 1-year change in value: +5%
> Parent company: McDonald’s Corporation
> Parent company revenue: $21.0 billion
> Industry: Restaurants

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9. Facebook
> Brand value: $45.2 billion
> 1-year change in value: -6%
> Parent company: Facebook, Inc.
> Parent company revenue: $55.8 billion
> Industry: Technology

Alexander Koerner / Getty Images

8. Mercedes-Benz
> Brand value: $48.6 billion
> 1-year change in value: +2%
> Parent company: Daimler
> Parent company revenue: $183.8 billion
> Industry: Automotive

toyota.com

7. Toyota
> Brand value: $53.4 billion
> 1-year change in value: +6%
> Parent company: Toyota Motor Corporation
> Parent company revenue: $282.1 billion
> Industry: Automotive

David McNew / Getty Images

6. Samsung
> Brand value: $59.9 billion
> 1-year change in value: +6%
> Parent company: Samsung Electronics Co., Ltd.
> Parent company revenue: $221.6 billion
> Industry: Technology

Justin Sullivan / Getty Images

5. Coca-Cola
> Brand value: $66.3 billion
> 1-year change in value: -5%
> Parent company: The Coca-Cola Company
> Parent company revenue: $31.9 billion
> Industry: Beverages

Chris Hondros / Getty Images

4. Microsoft
> Brand value: $92.7 billion
> 1-year change in value: +16%
> Parent company: Microsoft Corporation
> Parent company revenue: $125.8 billion
> Industry: Technology

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3. Amazon
> Brand value: $100.8 billion
> 1-year change in value: +56%
> Parent company: Amazon.com, Inc.
> Parent company revenue: $232.9 billion
> Industry: Technology

_ultraforma_ / Getty Images

2. Google
> Brand value: $155.5 billion
> 1-year change in value: +10%
> Parent company: Alphabet Inc.
> Parent company revenue: $136.8 billion
> Industry: Technology

Eric Thayer / Getty Images

1. Apple
> Brand value: $214.5 billion
> 1-year change in value: +16%
> Parent company: Apple Inc.
> Parent company revenue: $265.6 billion
> Industry: Technology

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