It is almost Prime Day, Amazon’s nearly two-day massive sale, during which people who are members of its Prime subscription service will buy as many as 200 million items.
Prime has become the heart of Amazon’s retail business. By some estimates, Prime members buy two and a half times as much inventory, based on dollar amount, at Amazon.com as people who are not members per year. The reason Amazon has a Prime subscriber count of about 150 million is that the service gives consumers a number of advantages. At least 20 of them are good reasons people pay $119 a year.
One key benefit to Prime members is Prime Day itself. The event runs from midnight Pacific Time on Tuesday, October 13 through Wednesday, October 14.
Prime members in 19 countries can participate: the United States, United Kingdom, United Arab Emirates, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Canada, Belgium, Austria, Australia, Turkey and Brazil.
People who are not Prime members can participate via a free 30-day Prime membership. They add themselves to an army of over 150 million Prime members around the world.