Special Report

Americas Fastest Shrinking Beer Brands, and the 7 That Are Still Growing

Source: Ted Thompson / Flickr

16. Steel Reserve
> Sales change (2019-2020): -6.5% (-100,000 barrels)
> Barrels shipped in 2020: 1.5 million
> Market share: 0.7%
> Parent company: Molson Coors Beverage Company

Source: walmart.com

17. Natural Ice
> Sales change (2019-2020): -7.3% (-150,000 barrels)
> Barrels shipped in 2020: 1.9 million
> Market share: 0.9%
> Parent company: Anheuser-Busch In Bev SA/NV

Source: Walmart.com

18. Icehouse
> Sales change (2019-2020): -7.3% (-95,000 barrels)
> Barrels shipped in 2020: 1.2 million
> Market share: 0.6%
> Parent company: Molson Coors Beverage Company

19. Yuengling Lager
> Sales change (2019-2020): -7.5% (-150,000 barrels)
> Barrels shipped in 2020: 1.9 million
> Market share: 0.9%
> Parent company: D. G. Yuengling & Son

Source: walmart.com

20. Coors Banquet
> Sales change (2019-2020): -7.5% (-115,000 barrels)
> Barrels shipped in 2020: 1.4 million
> Market share: 0.7%
> Parent company: Molson Coors Beverage Company