Special Report

Companies That Changed Their Names After Scandals

Social networking giant Facebook became the latest powerful company to change its name amid scandal. According to critics, the Facebook brand has become toxic. Facebook is not the only company to rebrand. Over the last few decades, several of the nation’s largest companies had given up their highly-recognizable name as a result of a public relations disaster.

24/7 Wall St. reviewed 16 of the biggest corporate name changes in recent history. The list focuses on name changes that were in response to urgent financial or public relations problems. Some of these companies may not have been around today had they not rebranded.

A few of the companies on the list changed their name because of declining revenue or major changes in consumer preference. In these cases, rebranding was seen as necessary to turn corporate fortunes around.

Other companies changed their brands to more effectively represent their range of products and services. In most cases, however, companies chose to rebrand because their name had been so tarnished by scandal or associated with an industry held in increasingly poor regard that it simply had to go. These are the biggest corporate scandals of the last decade.

Click here to see the companies that were forced to change their names

Sponsored: Tips for Investing

A financial advisor can help you understand the advantages and disadvantages of investment properties. Finding a qualified financial advisor doesn’t have to be hard. SmartAsset’s free tool matches you with up to three financial advisors who serve your area, and you can interview your advisor matches at no cost to decide which one is right for you. If you’re ready to find an advisor who can help you achieve your financial goals, get started now.

Investing in real estate can diversify your portfolio. But expanding your horizons may add additional costs. If you’re an investor looking to minimize expenses, consider checking out online brokerages. They often offer low investment fees, helping you maximize your profit.