Special Report

24 Celebrities With Their Own Wine Brands

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Bethenny Frankel
> Label: Forever Young

“Real Housewives of New York City” star Frankel launched her Skinnygirl lifestyle brand in 2009, and it came to include books, apparel, snack foods, and pre-mixed cocktails. She sold the cocktail business to Beam Global Spirits & Wine in 2011, and they added wine to the label. Last year, Frankel got into wine herself with a brand called Forever Young. The catalogue currently includes sauvignon blanc, malbec, cabernet, and a rosé – sourced from Chile, Argentina, California, and Provence, respectively.

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Jay-Z
> Label: Armand de Brignac (Ace of Spades)

Popularly known as “Ace of Spades,” after its logo, the pricey super-premium champagne brand Armand de Brignac (it retails for as much as $500 a bottle) was bought by billionaire rapper and business mogul Jay-Z in 2014. In 2021, he sold half-interest in the champagne to the French luxury group LVMH – making it a stablemate of Dom Pérignon, Veuve Clicquot, and Krug.

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Kyle MacLachlan
> Label: Pursued by Bear

The “Twin Peaks” star was born in Yakima, Washington, so it’s not surprising that when he decided to get into the wine game, he’d do it in the state’s premium Walla Walla wine region, not far from his birthplace. There, working with winemaker Daniel Wampfler of the region’s Abeja winery, he oversees production of several wines, including Baby Bear Syrah and Blushing Bear Rosé. The winery name is an actor’s in-joke: It’s a reference to the famous and mysterious stage direction given by Shakespeare in “The Winter’s Tale,” in which a character is directed to “Exit, pursued by a bear.”

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John Legend
> Label: LVE (Legend Vineyard Exclusive)

Singer-songwriter Legend teamed up with wine industry heavyweight Jean-Claude Boisset’s Raymond Vineyards in 2015 to launch a line of LVE (Legend Vineyard Exclusive) wines mostly from the Napa Valley – an enterprise Legend has called the fruition of a long-held dream. (Both a still and sparkling rosé are made in France.)

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George Lucas
> Label: Skywalker

Inspired by his friend and colleague Francis Ford Coppola’s wine enterprises (see above), Lucas – the writer, producer, and director behind the phenomenally successful “Star Wars” and “Indiana Jones” franchises – planted his first vineyard in 1991 on his Skywalker Ranch in California’s Marin County. The Skywalker label now offers Marin chardonnay and pinot noir, and Lucas also releases wines from two European properties he owns: Il Convento in Umbria, which he bought in 2007 and whose wines are labeled Viandante del Cielo (literally “wayfarer of the sky” – or “skywalker”), and Château de Margüi in Provence, which he acquired in 2017.

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