Special Report

24 Celebrities With Their Own Wine Brands

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Post Malone
> Label: Maison No. 9

Celebrities love to put their names on rosé, and extravagantly tattooed singer and rapper Post Malone – born Austin Richard Post – is no exception. In fact, a grenache-based rosé from Provence is the only wine currently offered under his Maison No. 9 label (said to be named for his favorite tarot card, the Nine of Swords). “Rosé is for when you want to get a little fancy,” he is quoted as saying on the winery website.

Dave Matthews
> Label: Blenheim Vineyards and Dreaming Tree Wines

South Africa-born Matthews started his popular Dave Matthews Band in Charlottesville, Virginia, in 1991. In 1999, he bought a property in the area called Blenheim Farm, later planting grapes there, designing a winery, and creating labels for the wine that was eventually released. In 2011, he added to his portfolio by inaugurating The Dreaming Tree Wines in California’s Sonoma County, working with Sean McKenzie, winemaker at Simi Winery and Director of Group Winemaking for massive Constellation Brands. (“The Dreaming Tree” is a track from Matthews’s 1998 album “Before These Crowded Streets.”)

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Chrissy Metz
> Label: Joyful Heart Wine Company

“This Is Us” star Metz is one of the latest entries into the world of celebrity wine. Last ball, she formed her own California wine label, Joyful Heart. Her business partner and winemaker is Nicole Walsh, owner and winemaker at Ser Winery in Santa Cruz. Their initial release includes a chardonnay-sauvignon blanc blend and two cabernets. Metz is donating 10% of sales to World Central Kitchen, the international crisis feeding operation spearheaded by chef José Andrés.

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Kylie Minogue
> Label: Kylie Minogue Wines

Australian singer and actress Minogue (the highest-selling female Aussie recording artist of all time) got into the wine business in 2020, as “creative director” of an eponymous label in collaboration with Benchmark Drinks, a London-based wine and spirits distributor and brand developer. The portfolio includes sauvignon blanc, merlot, and a rosé from various parts of France, as well as a rosé Prosecco from Italy and a sparkling wine from Catalonia. The extent of Minogue’s involvement with the project, beyond being a brand ambassador, is unclear.

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Sam Neill
> Label: Two Paddocks

The “Jurassic Park” and “Peaky Blinders” star was born in Northern Ireland but moved with his parents to New Zealand when he was 7, and it is in that country’s prime Central Otago wine country that he established his winery in 1993. Neill has been around wine all his life (his father ran a wine business in the town of Dunedin), and Neill says that even when he’s off shooting a movie or TV series, he keeps in constant touch with his winery team. He’s also growing oak trees on the property, from which he hopes to one day make his own wine barrels.

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