Yahoo!’s Search Share Moves Up

September 19, 2007 by Douglas A. McIntyre

Yahoo!’s (YHOO) share of the search market ticked up a bit in August. Google’s (GOOG) fell off.

YHOO moved from 22.13% in July to 22.87% last month. Google fell to 63.98% from 64.35% over the same period, according to Hitwise.

Management at Yahoo! may hope that it is th beginning of a trend. But, it’s not.

Douglas A. McIntyre

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