Reuters.com Leads Online Financial Website Derby

November 20, 2007 by Douglas A. McIntyre

According to Hitwise numbers for October, Reuters.com and CNNMoney.com had the largest web audiences of financial sites which are not part of larger portals like Yahoo!. Reuters.com grew much more quickly. Among other sites reviewed were Forbes.com Dow Jones (DJ) WSJ.com, TheStreet.com (TSCM), The Motley Fool, Portfolio.com, McGraw-Hill (MHP) BusinessWeek.com and Bloomberg.com

The figures are based on percent of US market share of total visits.

Site                           Percent of US Visits                Year-over-Year Change

CNN Money               .0224%                                   (16%)

Reuters.com              .0220%                                    95%

TheStreet.com           .0185%                                    33%

TheFool.com              .0165%                                    59%

Bloomberg.com          .0129%                                    38%

Forbes.com                .0126%                                    14%

WSJ.com (paid)          .0111%                                    58%

Portfolio.com              .0058%                                    NA

BusinessWeek.com    .0049%                                    18%

Douglas A. McIntyre

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