Look who’s covering Apple’s special event today for CNN

September 12, 2018 by Steven M. Peters

“Right now I’m flying west… Wednesday will be my first time attending an Apple product unveiling…” —Brian Stelter’s Tuesday night e-mail blast.

Stelter is best known for the media-scold he plays Sunday mornings on CNN’s Reliable Sources. But he’s a geek at heart—before CNN he covered new media for the New York Times.

Now he’s got an even better reason to fly to Cupertino. His 2013 Top of the Morning was optioned by Apple for a Reese Witherspoon/Jennifer Aniston TV series about the cut-throat world of morning TV.

See With Aniston and Witherspoon, Apple has joined the big leagues. Here’s the plot…

My humblebrag: I used to cover Apple events for CNN from time to time—before the Time Warner spin-off, back when CNN, Time and Fortune were owned by the same ungainly media conglomerate. I hit my personal best—in terms of page views—the day CNN.com picked up my live-blog of Steve Jobs unveiling the iPad.

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