Munster: iPhone lines 50% shorter than last year, as expected
September 24, 2018 by Steven M. Peters
Nobody has counted as many Apple heads as Gene Munster—first for Piper Jaffray, now for himself at Loup Ventures.
From a note to subscribers posted Friday:
This year’s iPhone Xs/Xs Max launch line at Apple’s flagship 5th Avenue store in New York was 406 people vs last year’s two separate launches which saw 821 for the iPhone X and 293 for the iPhone 8. Overall, this line count is in line with our expectations for two reasons:
- Consumers are increasingly pre-ordering devices online to avoid long lines on launch day.
- We expect iPhone Xr, which debuts on October 23, to account for 38% of iPhones sold in the next year, compared to 21% for the Xs and Xs Max combined (9% Xs, 12% Xs Max).
Below: A dozen years of Gene Munster headcounts.
Click to enlarge.
My take: Lipstick on a pig, as far as the Street is concerned. The stock continued its post-tariff slide, now in its third week. See Apple vs. Dow, below.
See also: Launch day lines for the iPhones Xs (videos) (with commentary from Fifth Avenue by BTIG’s Walter Piecyk).
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