WSJ: Amazon Pay to challenge Apple Pay
November 21, 2018 by Steven M. Peters
From Amazon Pay Accepted Here? Web Giant Aims to Put Digital Wallet in Stores in Wednesday’s Wall Street Journal ($).
Amazon.com Inc. is gearing up to challenge Apple Inc. in the mobile-payments race.
The e-commerce giant is working to persuade brick-and-mortar merchants to accept its Amazon Pay digital wallet, according to people familiar with the matter, attempting to expand a service now used primarily for purchases online.
To start, the company is looking to work with gas stations, restaurants and other merchants that aren’t direct competitors, a person familiar with the matter said. Retailers that view Amazon as a threat could resist the effort, the people said…
Amazon is offering incentives such as lower payment-processing fees or marketing services to entice merchants to accept its digital wallet, according to people familiar with the matter.
My take: Of course Amazon will offer incentives. So did Apple. But I don’t get it. Why does it have to be either/or? The farmer and the cowman should be friends! (Cue the dance video.)
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