iPhone XR was Android switch-bait, says CIRP, took 32% of sales in 30 days
December 31, 2018 by Steven M. Peters
“It appears that iPhone XR did serve to attract current Android users,” — Mike Levin, CIRP co-founder
From iPhone XR Takes 32% of Sales in First Month of Availability:
Consumer Intelligence Research Partners, LLC (CIRP), today released analysis of the results from its research on Apple, Inc. for the 30-day period following the launch of the iPhone XR in October 2018.
CIRP finds that the new iPhone XR accounted for 32% of total US iPhone sales in the 30-day period, while the XS and XS Max together accounted for 35%.
Among iPhone buyers, 82% upgraded from an iPhone, while 16% upgraded from an Android phone…
“It appears that iPhone XR did serve to attract current Android users,” said Mike Levin, CIRP Partner and Co-Founder. “Of course, Apple doesn’t just state plainly its launch strategy. But, based on the pricing and features, we can infer that Apple positioned the iPhone XR to appeal to potential operating systems switchers from Android.”
My take: A pretty thin study—165 U.S. iPhone buyers in all, 60 of whom purchased the iPhone XR. But it suggests that maybe the XR wasn’t such a huge disappointment after all. (See, for example here, here and here.)
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