CIRP: Android users infinitesimally more loyal than Apple iOS users
January 28, 2019 by Steven M. Peters
From “Operating System Loyalty Hits All-Time High” released Monday by Consumer Intelligence Research Partners:
In the December 2018 quarter, Android accounted for 62% of US activations and iOS accounted for 37%…
Both Android and iOS improved loyalty, measured as percent of activations with the same operating system. Both operating systems exceeded 90%, with Android at 92% and iOS at 91%.
“Loyalty hit the highest levels we’ve ever measured,” said Mike Levin, Partner and Co- Founder of CIRP. “Both systems have seen loyalty trending upward for the past several quarters, as customers have become comfortable with the features and consistency of their operating system. Learning a new operating system takes effort, so fewer and fewer customers have found the need to switch. This, coupled with the quality and reliability of new phones is likely contributing to the longer upgrade cycles we are witnessing.”
METHODOLOGY: CIRP bases its findings on a survey of 500 US subjects that activated a new or used phone in the October-December 2018 period.
My take: 1% so deep within the margin of error in a 500-subject survey as to be risible. Also, Android devices are nearly three times cheaper than Apple’s. Just saying.
Android devices are 1/3 the cost of Apple’s.
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