Apple’s new AR czar: Bloomberg had it backwards

February 12, 2019 by Steven M. Peters

What Frank Casanova’s elevation at Apple to chief of product marketing for augmented reality really means.

 

From Mark Gurman’s “Apple Taps iPhone Executive to Be First Head of Marketing for AR.”

Apple Inc. assigned a longtime iPhone executive as its first head of marketing for augmented reality, demonstrating the importance of the technology to the company’s future. [emphasis mine]

My take: …demonstrating the importance of marketing to the technology’s future.

Below: The state of the art as of Google IO last May.