Good News For Sprint (S) And AT&T (T): Mobile Ads
March 4, 2008 by Douglas A. McIntyreMore and more mobile phone users are open to seeing mobile ads, especially if they offset the cost have of their calling and data plans. Reuters writes that a study by Nielsen shows "almost a third of people who use data services such as text messaging or Web surfing are open to advertising if it lowers the overall bill."
Over the last 30 days, the study showed that 28% of US mobile phone users recall seeing an ad. That total hit 58 million people.
As cell phone subscriber numbers grow more slowly due to saturation, US mobile operators like Sprint (NYSE: S) and AT&T (NYSE: T) are looking for new sources of revenue. Advertising could be critical to profit margins in the industry and, fortunately, the trends are good because people are cheap.
Douglas A. McIntyre
Take This Retirement Quiz To Get Matched With An Advisor Now (Sponsored)
Are you ready for retirement? Planning for retirement can be overwhelming, that’s why it could be a good idea to speak to a fiduciary financial advisor about your goals today.
Start by taking this retirement quiz right here from SmartAsset that will match you with up to 3 financial advisors that serve your area and beyond in 5 minutes. Smart Asset is now matching over 50,000 people a month.
Click here now to get started.